Recently, the data released by the South African National Automobile Manufacturers Association showed that in the first three quarters of 2023, the sales of Chinese brand cars in the South African market have exceeded 22,000 units, compared with the growth rate of many European-American automobile brands, such as Mercedes, BMW, etc. In the top 10 automobile brands in South Africa, there are two from China. This data not only reflects the strong performance of Chinese automobile brands in the South African market, but also highlights the important position of South Africa as the largest automobile consumer market in Africa, and the importance of the worlds major automobile manufacturers to their market potential.

Around South Africa.

In the streets of South Africa, more and more Chinese branded cars are becoming a bright landscape. The Long Wall Harbour series, the new North American model Magic and the Cherry Tiger 5X are popular with local consumers. South African car owner Thomas Walkford shared his driving experience, stating that his three generations are loyal fans of Chinese branded cars. From cars to pickups to SUVs, the durability and comfort of the Long Wall series car has impressed him deeply. Tartu, a young man who travels daily between Pretoria and Johannesburg, recently replaced the Harvard H6, and he has been impressed by the quality and design of Chinese cars.

Obtaining important recognition

In 2023, China branded cars won awards in South Africas annual model selection, Johannesburg Motor Festival and other industry events. During last years fifteenth meeting of BRICS leaders in South Africas Johannesburg, China branded cars such as Long Wall, Northampton, Cherry were also selected as official car and media summit cars. South Africas Diplomatic magazine editor-in-chief Cristian Bahana noted that Chinas brand awareness in South Africa has been widely accepted by the public and the government. South Africas automotive industry analyst Stuart believes that Chinas automotive brands in the South African market are entering a period of rapid growth.

Achieving Mutual Benefit

The successful operation of the North Phantom South Africa factory is a miniature of China-South automotive industry cooperation. The factory is North Phantoms first overseas car manufacturing base, with a total investment of $2.26 billion, aimed at becoming a global production base and export vehicle base in South Africa, radiating Africa, Europe, the Middle East, Latin America and other regions. Over the past seven years, the project has created more than 3,000 jobs, and more than 150 local SMEs benefit from subcontracts. The South African government actively promotes the development of the new energy car industry, and Chinas automotive company BID has successively placed electric buses and electric SUVs into the South African market. South African University of Mumbai African Leadership Institute senior researcher Tan Phillip said the prospects for cooperation in the South

The success of Chinese car brands in the South African market is reflected not only in the growth of sales, but also in the improvement of brand image and market influence. With more Chinese car companies investing in South Africa and steadily stepping up, the cooperation of the South China car industry is heading to a new height. In todays increasingly competitive global car market, the performance of Chinese brand cars has undoubtedly brought new inspiration and momentum to the global car industry.